99 results for author: counselforcreators


How To Protect Your Trademark Registration

If you have successfully registered a trademark, you must protect your trademark registration. This is an essential part of any company's brand protection strategy. This article breaks down a few of the steps that a trademark owner should take to protect their trademark registration. Why Protect Your Trademark Registration? Your brand is your company's single most valuable asset. And your trademark registration protects your company's brand value. So that means that if you have a trademark registration, you want to protect it. By doing so, you protect the value of your company's brand and the benefits that come from having a trademark regist...

Five Color Trademarks

Have you ever heard of a color trademark? It's exactly what it sounds like - a color used to identify a particular brand of goods or services. Lots of companies have them and you have probably heard of a number of them. Maybe your company even has a distinctive color that you would like to call your own? What Are Color Trademarks? Trademarks are all about source identification. That means that for any trademark to work, it must help consumers find goods or services; when someone sees a trademark, they should immediately think of that brand. Having a trademark in your product name, your business name and slogans are no-brainer, and will often work ...

Thoughts on Guatemalan Artisans and Copyright

Last week the blog Fashionista wrote an article about Guatemalan artisans and copyright. The gist is that they plan to assert copyright claims against Etsy sellers (among others) for infringing upon their designs. Since a lot of people sent it my way, I wanted to take a moment or three to think through some of the possible legal issues here. Thinking About the Legal Issues Involved with Guatemalan Artisans and Copyright I want to start by being clear that this article will only discuss the legal issues involved with the issues surrounding this copyright issue. I am purposely leaving aside the ethical or moral issues involved and focusing on what ...

Now The Creators’ Legal Program Helps You Get Your Legal House In Order

When we started the Creators' Legal Program nearly two years ago, the concept was simple: make it easy for our clients to get in touch with us without having to worry about billing. Along the way we learned that many business owners don't actually know what their legal needs are and often don't find out until it's too late. We needed to change that. Now, when you join the Creators' Legal Program, we will help you come up with an actionable and achievable plan to address your business' legal issues and help your business grow faster. By working with creative businesses every day, we have seen how people who take control of legal issues grow their ...

How to Name Your Business

Aside from determining what products or services you’re going to offer, deciding what to name your business is one of the very first, and most creative, steps that a new business owner will undertake. It should be distinctive and memorable, and it should suggest the products and services you offer. However, choosing what to name your business is more than just a fun exercise in wordplay. A truly great name not only communicates what your business does, it also paves the way to an effective marketing strategy, and provides the foundation for important legal protections. Here are some of the issues to keep in mind as you decide what to name your ...

How An Attorney Can Help You Set Up A Business

It's a big step to set up a business and hiring an attorney can feel intimidating. However, by getting legal counsel early on in your business' lifecycle, you can help make sure that everything starts on the right foot. Since a business entity will be the legal foundation of whatever enterprise you are involved in, it is key to get it right the first time. By doing so, you can minimize stress and conflicts and focus on the core of your business. How Can An Attorney Help You Set Up A Business? When it's time to set up a business, taking a proactive approach is key. And the good news is that good legal counsel can help you simplify any legal issues ...

Why Do A Trademark Search?

Many brand owners that we work with often wonder if it is necessary to do a trademark search before filing their trademark. If your goal is to create a long-lasting, stable brand for your goods or services, a trademark search is essential. Why Do A Trademark Search? You want to know if the USPTO will reject your trademark. If your trademark is too similar to a previously-registered or pending trademark, the United States Patent & Trademark Office (USPTO) could reject your trademark. By doing a trademark search, you will learn if this outcome is likely. You want to know if someone can cancel or oppose your trademark. Even if the USPTO ...

Questions To Ask Before Hiring A Trademark Attorney

This article covers the questions to ask before hiring a trademark attorney (or a trademark service like LegalZoom, for that matter). While it can be tempting to make your decision based on price, it is important to understand exactly what you will be getting when hiring a trademark attorney to do file your trademark application. Ask These Questions Before Hiring A Trademark Attorney What kind of trademark search do you do? A trademark search is an essential part of the trademark application and registration process. And not all trademark attorneys will do a search, or if they do, it will be a cursory one. A proper trademark search should ...

Can You Make An S Corporation Election?

If you have looked into setting up your own company, you may have come across references to an "S Corporation Election". Simply put, an S corporation election is a choice that you can make that allows owners to pass corporate income, losses and credits on to their shareholders. That means that the owners avoid "double taxation" where income is taxed at both the corporate level and the shareholder level. Whether or not this makes sense for your individual business will depend upon a number of factors that are outside of the scope of this article, but before even getting to that it is important to determine if your corporation is even eligible for ...

Three Things To Know About Starting A California LLC

If you are thinking about starting a California LLC (limited liability company), there are a few things that you should know about. By understanding how an LLC works, you can be better equipped to make the right choice for your business. Three Things To Know About Starting A California LLC The LLC form is popular because it is relatively easy to setup and maintain. It doesn't have as many administrative requirements as a corporation and it offers limited liability protection to its owners. An operating agreement is key. An operating agreement is a central document to think about when starting a California LLC. Whether your LLC has one member or ...