6 results for author: Spencer Cross


How to Secure Startup Intellectual Property

Failure to secure your startup's intellectual property is one of the most common mistakes made by early startups. Here are some things that startup companies (or any company) can do to protect their valuable startup intellectual property. Tips on How to Secure Startup Intellectual Property Make sure you have agreements with key contractors and key founders. It's imperative that your startup enters into agreements with anyone who will be developing any intellectual property for the company that stipulate that their work product is either work-made-for-hire (where appropriate), or that assigns any and all rights in that intellectual property ...

An Introduction to Amazon Brand Registry

Once you've acquired federal trademark registration, you have a duty to maintain your mark. That includes making sure others aren't misusing your registered trademark on the internet, such as social media. Similarly, you want to keep watch for others infringing on your mark in e-commerce. Amazon Brand Registry is a program designed to help with that by making it easier for brand owners to manage their brands and report counterfeit listings on Amazon.com. How Does Amazon Brand Registry Work? The first iteration of Amazon Brand Registry offered limited utility, mostly focused on the content and method of identifying your own listings. However, ...

How “The Slants” Case Changes the Landscape for Immoral Trademarks

As originally envisioned, section 2(a) of the Lanham Act prohibits registration of scandalous, deceptive, disparaging or immoral trademarks. Last week in Matal v. Tam (a.k.a., "The Slants case"), however, the Supreme Court affirmed a lower court decision that the USPTO’s refusal to register the proposed trademark "THE SLANTS" on disparagement grounds was an unconstitutional violation of free speech. As a result, words that we would not normally use "in polite conversation" are no longer deemed unsuitable for federal trademark protection. How the Supreme Court's Decision in Matal v. Tam Changes the Landscape for Immoral Trademarks First, the ...

Why You Should Consider Trademark Monitoring

Securing federal trademark registration is only the beginning of the process of protecting your trademark. Once you've registered your mark you must maintain it, and one of the key elements of maintaining your mark is trademark monitoring. This means watching diligently for others making unauthorized use of your mark or attempting to register confusingly similar marks. Here are a few things you should know about trademark monitoring. Why Is Trademark Monitoring Important? The USPTO registers trademarks, but it doesn't monitor or enforce them—that's up to the trademark owner. In fact, once you've acquired trademark rights, you have a duty to ...

How to Use Creative Commons Licenses and Creative Commons-Licensed Content

Creative Commons is an organization dedicated to expanding the body of creative works available to build upon and share. They are most well-known for providing free, easy-to-use copyright licenses that give creators a simple and standardized way to give the public permission to share and use their work under conditions chosen by the creator. Before using Creative Commons-licensed work or distributing your own work under a Creative Commons license, however, it's important that you understand some of the issues that make them unique. What You Need to Know About Using Creative Commons-Licensed Content An enormous library of photos, videos, ...

Seven Important Issues to Address in Your Collaboration Agreement

Collaborating with your creative colleagues can be one of the most rewarding parts of running a creative business, and thanks to technology creative collaboration has become easier than ever. However, before you and your potential partners start emailing ideas and drafts back and forth, it is important that you understand that collaborating on projects with others raises unique legal and business concerns that you'll likely want to address in a collaboration agreement. Here Are Seven Important Issues to Address in Your Collaboration Agreement Who's doing what? It's not uncommon for a collaboration to start off strong in the idea phase but ...