How To Protect Your Trademark Registration

If you have successfully registered a trademark, you must protect your trademark registration. This is an essential part of any company’s brand protection strategy. This article breaks down a few of the steps that a trademark owner should take to protect their trademark registration.

Red umbrella amidst a dark sea of umbrellas

Protect your brand value and make sure it continues to distinguish your offering. Learn the steps to take to build a solid legal foundation.

Why Protect Your Trademark Registration?

Your brand is your company’s single most valuable asset. And your trademark registration protects your company’s brand value. So that means that if you have a trademark registration, you want to protect it. By doing so, you protect the value of your company’s brand and the benefits that come from having a trademark registration.

A lot of trademark owners think that once you have secured a trademark registration, the hard work is done – this is a mistake. While a registration is an important milestone, it is only the start of a process of brand protection that will last the lifetime of your company.

How Do You Protect Your Trademark Registration?

Monitor Trademark Applications

Companies of all sizes — freelancers, startups, Fortune 500 companies — monitor the United States Patent & Trademark Office for trademark filings that might be too close to their own brands. And when something comes up that could cause a problem, they take action.

But the first step is knowing when someone seeks to register a problem trademark by actively monitoring your trademark.

Promptly Address Potential Infringements

If you don’t vigorously protect your trademark rights, you are at risk of losing them. That’s because your trademark rights are only valuable if they serve to distinguish your offering from that of your competitors or anyone else who might be confusingly similar to you.

Waiting to act on potential infringements can cause problems if you want to enforce your rights against the infringer or even against other third parties who may be using a mark that is too close to your own. This is why some companies seem overzealous when it comes to sending cease and desist letters. At the very least, they want to show that they are actively enforcing their trademark rights.

Having a relationship with trademark counsel that you can discuss potential infringements with is the first step towards being prompt and effective in addressing them, whether that means sending cease and desist letters, getting offending content taken off of social media or taking further legal action.

Maintain Trademark Registrations

There is no real limit to how long your trademark registration can last…provided that you maintain it properly. Maintaining a trademark registration means making the necessary filings with the United States Patent & Trademark Office, typically at five and ten year intervals.

Failing to make the proper filings can lead your trademark registration being abandoned or it could mean missing out on other potential benefits, such as declaring “incontestability” of a trademark.

Work with Legal Counsel To Protect Your Trademark Registration

Taking care of all the things above can seem a little bit overwhelming. The good news is that it is often easier than expected to work with trademark counsel to help you take care of the above. A good trademark attorney can help you monitor trademarks, quickly respond to potential infringements and maintain trademark registrations.

Questions? We love to talk trademark and would be happy to continue the conversation with you.