1 result for tag: Home Renovation


Client Profile: Tradecraft

Meet our client, Lyndsay Siegel, founder of Los Angeles home renovation company Tradecraft. If you pass through LA's neighborhoods you may see her hard at work on a new property. We wanted to hear from Lyndsay what it takes to build a business and why she chose to register a trademark. Why did you leave your marketing career in New York to pursue home renovation in California? After a successful career in entertainment marketing in New York for 8 years, I left to pursue a life-long passion in home design. This was back in 2008 when everyone was reinventing themselves. I moved to Los Angeles to plant a flag in the sun and the trees. When I got here ...