Category: Trademark Registration

Trademark Intent to Use Application Tips

A trademark intent to use application is excellent for when you have chosen a trademark, but haven’t yet begun to use it. Done correctly, a trademark intent to use application can help you to “reserve” your rights in the mark that you have chosen while you work to get...

The Difference Between DBA and Trademark

There is a difference between DBA and trademark. Although the two things seem similar – they both deal with the name of a business – the law treats them differently and it is important to separate the concept of a DBA from the concept of a trademark. On more than one...

The Trademark Spectrum of Distinctiveness

Anyone working with trademarks will come across the spectrum of distinctiveness. This chromatic-sounding concept will be critical in any effort to register and protect brands and understanding how it works will make it easier to choose a brand name that can get the...

Branding and Trademark Law

Branding and trademark law – as  you can probably imagine – have a tight association. Trademark law generally serves to protect brands. But that begs the question: what are brands and how does trademark law protect them? When people think of brands, they often think...

On Craft Beer Trademark Disputes

Craft beer is awesome, but a rising tide of craft beer trademark disputes is not nearly as awesome. With the happy proliferation of new breweries has come a little bit of a proliferation of trademark disputes over the names of beers and breweries. That’s enough to...

Responding to Trademark Office Actions

Often, filing an application with the United States Patent and Trademark Office (USPTO) can be the first step in a longer process; if the trademark application has any problems, the USPTO will issue an “Office Action”. An Office Action lets an applicant know that the...