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Change This In Your Client Communication And Completely Quench Conflicts
Years ago, I had an artist client who did large-scale commissions for hotels (yeah, it’s a niche). He did terrific work but always seemed to conflict with his clients. They got pissed that he didn’t...
Level The Playing Field Against Big Companies: A Guide For Small Business
Big, established companies throw their legal weight around all the time. But, unfortunately, that often means that new and small companies face severe disadvantages if they don’t take steps to deal with the facts of...
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Client Profile: Custom Vanner
Meet David Brooks of Custom Vanner. He builds some of the most stunning vans in the country and publishes his work in Custom Vanner Magazine. Read along to find out how he got started and what advice he gives to other creative businesses. When did you first become...
read moreProper Trademark Usage Creates Trademark Rights
Proper trademark usage creates trademark rights. While a trademark registration serves a key function in your brand protection efforts, it is the usage that creates your trademark rights. This is why it is crucial to learn how to properly use your trademark before,...
read moreThe Three Elements of Brand Protection
If you have a business, brand protection is a MUST. But what is brand protection? I mean in a legal sense? Most people think that brand protection begins and ends with a trademark registration. While a trademark registration is a super-important part of any business'...
read moreBook Title Trademark Tips
If you are an author, you may want to get a book title trademark to protect your brand. Generally, the title of a single book cannot be registered as a trademark. But there are other ways to protect your book title trademark. Let's talk about how to do it. What? I...
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