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Change This In Your Client Communication And Completely Quench Conflicts
Years ago, I had an artist client who did large-scale commissions for hotels (yeah, it’s a niche). He did terrific work but always seemed to conflict with his clients. They got pissed that he didn’t...
Level The Playing Field Against Big Companies: A Guide For Small Business
Big, established companies throw their legal weight around all the time. But, unfortunately, that often means that new and small companies face severe disadvantages if they don’t take steps to deal with the facts of...
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How To Go From Services To Products
Creative business owners often want to know how to go from services to products. So instead of selling your labor, you can develop a product once and sell it a number of times. Doing this can provide the foundation for a scalable business with the potential to grow....
read moreFive Immoral Trademarks
Did you know that the Lanham Act prohibits registration of scandalous, deceptive, disparaging or immoral trademarks? This means that trademarks that contain expletives, demean a group, misrepresent their origin or otherwise cause mayhem are not supposed to be given...
read moreUse A Freelance Service Contract To Generate Revenue
A good freelance service contract is central to any creative professional building a service business or agency. Freelancers use a freelance service contract to set up a good relationship with their clients and to ensure that things go as closely according to plan as...
read moreClient Profile: Toni Truong & TONI Trademark
This month we would like to feature our trademark client Toni Truong. We helped her overcome an Office Action from the USPTO which would have prevented her trademark from being registered. With our help, Toni’s handbag line can now get the full benefits of a federal...
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