Brand value grows creative businesses. The value of the brand grows as business owners do the work needed to develop a good brand and protect it. Learn how you can build brand value and make your brand your business’ most valuable asset. Why pay attention to...
Creators must know when to use trademark vs. copyright. Trademarks and copyrights provide tools that creative businesses use to protect intellectual property and grow. Read this article to know the difference between the two and how to use them in your business....
Trademark mistakes cost business owners big money every year. So we compiled a list of the most significant trademark mistakes that we see people make. Business owners can avoid most of these problems by learning about them and taking action early on. While many more...
One of your brand’s most valuable assets is its trademarks – the recognizable design, sign, or expression that differentiates your products or services from those of others. The U.S. Patent and Trademark Office registers trademarks for companies, but it does not...
Since business is often global, many people want to know what it takes to get an international trademark registration. Because of the way that trademark laws around the world work, protecting your brand in other countries can be a challenge. This article will give you...
Trademark classes help categorize trademarks. Accordingly, each trademark registration fits into at least one trademark class. When registering a trademark, take time to ensure you understand the right trademark class for your trademark so that you can avoid delays....
