Category: Trademark Registration

On Craft Beer Trademark Disputes

Craft beer is awesome, but a rising tide of craft beer trademark disputes is not nearly as awesome. With the happy proliferation of new breweries has come a little bit of a proliferation of trademark disputes over the names of beers and breweries. That’s enough to...

Responding to Trademark Office Actions

Often, filing an application with the United States Patent and Trademark Office (USPTO) can be the first step in a longer process; if the trademark application has any problems, the USPTO will issue an “Office Action”. An Office Action lets an applicant know that the...

How To Get An Audio Trademark

It is possible to get an audio trademark. Certain sounds are associated with certain products and services. Think of any commercial jingles, or the startup sound for a Mac. The human mind will associate sounds with brands, and when that happens, trademark law plays a...

Three Reasons Your Trademark Application Will Be Rejected

Smart brand owners want to register their trademarks at the United States Patent and Trademark Office (USPTO). Doing so gives them a great deal of protection to ensure that someone else will not encroach upon their distinctive brand. However, before committing to...

Trademarks Are Adjectives

One of the key things to know about trademarks is that they are adjectives and not nouns. This matters because the value of a trademark – and thus a brand – comes from the consumers recognition of a trademark as something that distinguishes your product from others on...