The best time to think about the legal aspects of your brand and trademark is when you pick the mark, before you invest marketing money or try to get it registered. That’s when it’s time to consider the trademark “spectrum of distinctiveness” of brands and how that...
Smart brand owners want to register their trademarks at the United States Patent and Trademark Office (USPTO). Doing so gives them a great deal of protection to ensure that someone else will not encroach upon their distinctive brand. However, before committing to...
One of the key things to know about trademarks is that they are adjectives and not nouns. This matters because the value of a trademark – and thus a brand – comes from the consumers recognition of a trademark as something that distinguishes your product from others on...
