Category: Trademark Registration

Three Reasons Your Trademark Application Will Be Rejected

Smart brand owners want to register their trademarks at the United States Patent and Trademark Office (USPTO). Doing so gives them a great deal of protection to ensure that someone else will not encroach upon their distinctive brand. However, before committing to...

Trademarks Are Adjectives

One of the key things to know about trademarks is that they are adjectives and not nouns. This matters because the value of a trademark – and thus a brand – comes from the consumers recognition of a trademark as something that distinguishes your product from others on...