Category: Trademark Registration

Use Your Brand To Generate New Revenue Streams

Strong brands can generate revenue on their own. Companies do this by licensing their brand to other companies. Licensing means that you give the company permission to use your brand in exchange for a payment of royalties or some other financial compensation. And that...

Built to Sell: The Legal Foundation

John Warrillow’s book, “Built to Sell”, is a classic read for business owners and entrepreneurs, including many of our clients. The central tenet of the book is that business owners should work towards building a business that they can sell, even if...

What’s A Trademark Extension of Time To Oppose?

What is a trademark extension of time to oppose? Did you receive a notice from the United States Patent & Trademark Office informing you that someone has filed an “extension of time to oppose”? Are you wondering what it means? And what to do when you...

How To Protect Your Trademark Registration

If you have successfully registered a trademark, you must protect your trademark registration. This is an essential part of any company’s brand protection strategy. This article breaks down a few of the steps that a trademark owner should take to protect their...

Five Color Trademarks

Have you ever heard of color trademarks? It’s exactly what it sounds like – a color used to identify a particular brand of goods or services. Lots of companies have them and you have probably heard of a number of them. Maybe your company even has a distinctive color...

An Introduction to Amazon Brand Registry

Amazon Brand Registry is a program designed to help with that by making it easier for brand owners to manage their brands and report counterfeit listings on Amazon.com. Once you’ve acquired federal trademark registration, you have a duty to maintain your mark. That...