Many brand owners that we work with often wonder if it is necessary to do a trademark search before filing their trademark. If your goal is to create a long-lasting, stable brand for your goods or services, a trademark search is essential. Why Do A Trademark Search?...
Many people that we talk to about trademarks are tempted to register a LegalZoom trademark. For some people, this might be the right choice, but for others, it could be a mistake. Learn more about the differences between filing a LegalZoom trademark and using a...
Although there are a number of trademark registration benefits, not everyone understands what they are. That’s why we are here to help by explaining what we feel are the five most important trademark benefits. While trademark registration can seem like a bit of an...
Once you have secured a federal trademark registration, you need to think about trademark maintenance. They are not complex steps, but if they are not followed, you risk losing your trademark rights. This can be costly in a number of ways. This article highlights...
When seeking to register a trademark, brand owners who don’t understand likelihood of confusion think that if they don’t find a registered trademark that is exactly the same as theirs, they can get a registration. This is incorrect. By understanding how likelihood of...
“I am glad that I chose to hire a trademark lawyer instead of going the LegalZoom route.” As a trademark lawyer, these words are wonderful to hear. Yes, LegalZoom is often cheaper than hiring a trademark lawyer – but is it a better value? In many cases, it might be a...
