Although there are a number of trademark registration benefits, not everyone understands what they are. That’s why we are here to help by explaining what we feel are the five most important trademark benefits. While trademark registration can seem like a bit of an...
Once you have secured a federal trademark registration, you need to think about trademark maintenance. They are not complex steps, but if they are not followed, you risk losing your trademark rights. This can be costly in a number of ways. This article highlights...
When seeking to register a trademark, brand owners who don’t understand likelihood of confusion think that if they don’t find a registered trademark that is exactly the same as theirs, they can get a registration. This is incorrect. By understanding how likelihood of...
“I am glad that I chose to hire a trademark lawyer instead of going the LegalZoom route.” As a trademark lawyer, these words are wonderful to hear. Yes, LegalZoom is often cheaper than hiring a trademark lawyer – but is it a better value? In many cases, it might be a...
The interplay between trademarks and social media has become increasingly important given the prominence of Instagram, Facebook and Twitter in online marketing. By having a registered trademark, brand owners can better control their presence on these platforms. The...
A trademark knockout search seeks out any obvious problems with your trademark. This kind of search is crucial to building your brand because it can tell you whether or not your trademark will run into problems down the road. If you can, do a trademark knockout search...
