If you have a business, brand protection is a MUST. But what is brand protection? I mean in a legal sense? Most people think that brand protection begins and ends with a trademark registration. While a trademark registration is a super-important part of any...
If you are an author, you may want to get a book title trademark to protect your brand. Generally, the title of a single book cannot be registered as a trademark. But there are other ways to protect your book title trademark. Let’s talk about how to do it. What?...
Strong brands can generate revenue on their own. Companies do this by licensing their brand to other companies. Licensing means that you give the company permission to use your brand in exchange for a payment of royalties or some other financial compensation. And that...
John Warrillow’s book, “Built to Sell”, is a classic read for business owners and entrepreneurs, including many of our clients. The central tenet of the book is that business owners should work towards building a business that they can sell, even if...
What is a trademark extension of time to oppose? Did you receive a notice from the United States Patent & Trademark Office informing you that someone has filed an “extension of time to oppose”? Are you wondering what it means? And what to do when you...
If you have successfully registered a trademark, you must protect your trademark registration. This is an essential part of any company’s brand protection strategy. This article breaks down a few of the steps that a trademark owner should take to protect their...
