Have you ever heard of color trademarks? It’s exactly what it sounds like – a color used to identify a particular brand of goods or services. Lots of companies have them and you have probably heard of a number of them. Maybe your company even has a distinctive color...
Amazon Brand Registry is a program designed to help with that by making it easier for brand owners to manage their brands and report counterfeit listings on Amazon.com. Once you’ve acquired federal trademark registration, you have a duty to maintain your mark. That...
Taking steps to secure startup intellectual property is vital. Failure to secure your startup’s intellectual property is one of the most common mistakes made by early startups. Here are some things that startup companies (or any company) can do to protect their...
As originally envisioned, section 2(a) of the Lanham Act prohibits registration of scandalous, deceptive, disparaging or immoral trademarks. Last week in Matal v. Tam (a.k.a., “The Slants case”), however, the Supreme Court affirmed a lower court decision that the...
Securing federal trademark registration is only the beginning of the process of protecting your trademark. Once you’ve registered your mark you must maintain it, and one of the key elements of maintaining your mark is trademark monitoring. This means watching...
Aside from determining what products or services you’re going to offer, deciding what to name your business is one of the very first, and most creative, steps that a new business owner will undertake. It should be distinctive and memorable, and it should suggest the...
