A trademark knockout search seeks out any obvious problems with your trademark. This kind of search is crucial to building your brand because it can tell you whether or not your trademark will run into problems down the road. If you can, do a trademark knockout search...
A trademark intent to use application is excellent for when you have chosen a trademark, but haven’t yet begun to use it. Done correctly, a trademark intent to use application can help you to “reserve” your rights in the mark that you have chosen while you work to get...
There is a difference between DBA and trademark. Although the two things seem similar – they both deal with the name of a business – the law treats them differently and it is important to separate the concept of a DBA from the concept of a trademark. On more than one...
Anyone working with trademarks will come across the spectrum of distinctiveness. This chromatic-sounding concept will be critical in any effort to register and protect brands and understanding how it works will make it easier to choose a brand name that can get the...
Branding and trademark law – as you can probably imagine – have a tight association. Trademark law generally serves to protect brands. But that begs the question: what are brands and how does trademark law protect them? When people think of brands, they often think...
Craft beer is awesome, but a rising tide of craft beer trademark disputes is not nearly as awesome. With the happy proliferation of new breweries has come a little bit of a proliferation of trademark disputes over the names of beers and breweries. That’s enough to...
